Prerequisites

Google Analytics Account - An active GA4 property with data collection enabled

Admin Access - Admin or Editor access to your Google Analytics property

Google Account - A Google account with access to your Analytics property

Data Collection - At least 7 days of data in your GA4 property for meaningful insights

Connection Guide

Step 1: Access Google Analytics Integration

Navigate to Integrations in Datapad and select Google Analytics:

Google Analytics connect screen on Datapad UI

Step 2: Authenticate with Google

Click "Connect with Google" and sign in with your Google account:

Google Analytics OAuth authentication

Step 3: Select Analytics Property

Choose the Google Analytics property you want to connect:

Google Analytics property selection

Datapad only requests read-only access to your Google Analytics data and never modifies your account settings.

Example Queries

Here are some example questions you can ask once your Google Analytics data is connected:

"Which traffic sources drive the most conversions this month?"

"What pages have the highest bounce rate and how can I improve them?"

"Which marketing campaigns generate the highest ROI?"

"What's the customer journey for my top converting users?"

"How does mobile traffic performance compare to desktop?"

"Which content drives the most engagement and repeat visits?"

💬 Natural Language Tips

Be specific about metrics ("conversion rate", "bounce rate", "session duration")

Include time frames ("last 30 days", "this quarter vs last quarter")

Ask about specific traffic sources ("organic search", "social media", "paid ads")

Compare different segments ("mobile vs desktop", "new vs returning users")

Behind the Scenes

Datapad connects to the Google Analytics Reporting API v4 and GA4 Data API to fetch your website data. Our AI analyzes traffic patterns, user behavior, and conversion funnels to provide actionable insights for improving your website performance and marketing ROI.

Troubleshooting

Authorization failed

If Google authorization fails:

Ensure you have admin or editor access to the Analytics property
Check that your Google account isn't restricted by organization policies
Try disconnecting and reconnecting your Google account
Clear browser cookies and try again

No data available

If no data appears:

Verify your GA4 property is collecting data
Check that you selected the correct property during setup
Ensure you have at least 7 days of data for meaningful insights
Verify tracking code is properly installed on your website

Missing conversion data

If conversion data is missing:

Ensure conversion events are properly configured in GA4
Check that enhanced ecommerce tracking is enabled (if applicable)
Verify goals and events are firing correctly
Contact support if custom conversion tracking needs setup