Prerequisites

Mixpanel Project - An active Mixpanel project with event tracking and user data collection

Event Data - At least 30 days of user events and properties for meaningful behavior analysis

API Credentials - Mixpanel project API secret or service account for data access

Admin Access - Admin or developer access to your Mixpanel project for credential generation

Connection Methods

Mixpanel API Secret

Secure connection using your Mixpanel project API secret with read-only data access.

Service Account

Connect using Mixpanel service account credentials for automated access.

Connection Guide

Step 1: Access Mixpanel Integration

Navigate to Integrations in Datapad and select Mixpanel:

Mixpanel connect screen on Datapad UI

Step 2: Get Mixpanel API Credentials

Find your API credentials in Mixpanel project settings:

Mixpanel API credentials location

Where to Find Credentials:

Go to Mixpanel → Project Settings → Access Keys
Copy the Project Token and API Secret
Note your Project ID and Data Region
Ensure API access is enabled for your project

Keep your Mixpanel API secret secure and never share it publicly. This credential provides access to all your user behavior data.

Step 3: Configure Mixpanel Connection

Enter your Mixpanel project details and authentication:

Mixpanel connection form

Required Fields:

Project Token
API Secret
Data Region (US/EU)
Date Range for Analysis
Event Filter Preferences

Example Queries

Here are some example questions you can ask once your Mixpanel data is connected:

"What user behavior patterns predict the highest lifetime value customers?"

"Which events in my onboarding funnel have the highest drop-off rates?"

"How do user retention rates vary by acquisition channel and user properties?"

"What feature usage patterns correlate with increased user engagement?"

"Which user segments should I target for re-engagement campaigns?"

"How can I optimize my conversion funnel to increase activation rates?"

💬 User Analytics Tips

Focus on user journey analysis rather than individual event counts

Ask about cohort behavior differences to identify successful user patterns

Request predictive analysis for user churn and lifetime value

Use property-based segmentation for personalized user experience insights

Behind the Scenes

Datapad connects to the Mixpanel Export API to fetch your event data, user profiles, and funnel analytics. Our AI analyzes user behavior patterns, identifies key moments in the user journey, and provides specific recommendations for improving user engagement, reducing churn, and increasing revenue per user through data-driven product and marketing strategies.

Troubleshooting

Authorization failed

If Mixpanel authorization fails:

Verify your API secret is correct and hasn't been regenerated
Check that your project token matches your Mixpanel project
Ensure API access is enabled in your Mixpanel project settings
Try generating new API credentials if the current ones aren't working

Missing event data

If event data is missing or incomplete:

Verify events are being properly tracked and sent to Mixpanel
Check that event names and properties match your tracking implementation
Ensure the date range includes periods with sufficient user activity
Confirm events aren't being filtered out by Mixpanel's data retention settings

Data sync issues

If data synchronization is slow or failing:

Check your Mixpanel project's rate limits and API usage
Verify your data region setting matches your Mixpanel project
Ensure stable internet connectivity for data transfer
Contact support if specific events or time periods appear to be missing

Limited user insights

If user behavior analysis seems limited:

Verify you have sufficient user volume for statistical significance
Check that user properties and events provide meaningful segmentation
Ensure proper user identification and tracking across sessions
Consider expanding event tracking for more comprehensive behavior analysis