Prerequisites

Facebook Business Account - An active Facebook Business Manager account with ad spending history

Ad Account Access - Admin or Advertiser access to your Facebook Ad accounts

Campaign Data - At least 30 days of campaign data for meaningful optimization insights

Connection Methods

Facebook OAuth

Secure connection using Facebook's OAuth system with read-only permissions to your ad data.

Business Manager Integration

Connect through Facebook Business Manager for multi-account access and team collaboration.

Connection Guide

Step 1: Access Facebook Ads Integration

Navigate to Integrations in Datapad and select Facebook Ads:

Facebook Ads connect screen on Datapad UI

Step 2: Authenticate with Facebook

Click "Connect with Facebook" and sign in with your Facebook Business account:

Facebook Ads OAuth authentication

Step 3: Select Ad Accounts

Choose which Facebook Ad accounts you want to analyze:

Facebook Ads account selection

Required Selections:

Facebook Business Account
Ad Accounts to Connect
Data Access Permissions

Datapad only requests read-only access to your Facebook Ads data and never modifies your campaigns or settings.

Available Analysis:

Campaign Performance & ROAS
Audience Demographics & Behavior
Ad Creative Performance
Conversion Tracking & Attribution
Budget Utilization & Recommendations

Example Queries

Here are some example questions you can ask once your Facebook Ads data is connected:

"Which campaigns have the highest ROAS and should I scale them?"

"What audiences are converting best and how can I expand them?"

"Which ad creatives are driving the most conversions?"

"How should I reallocate my budget across campaigns for better ROI?"

"What's my cost per acquisition by audience segment?"

"Which campaigns are spending budget without conversions?"

💬 Optimization Tips

Focus on ROAS rather than just CTR for better profitability insights

Ask about audience overlap to avoid competing against yourself

Request creative fatigue analysis for better ad refresh timing

Compare performance across different campaign objectives

Behind the Scenes

Datapad connects to the Facebook Marketing API to fetch your campaign data, performance metrics, and audience insights. Our AI analyzes campaign performance patterns, identifies optimization opportunities, and provides specific recommendations for scaling successful campaigns while eliminating budget waste.

Troubleshooting

Authorization failed

If Facebook authorization fails:

Ensure you have admin or advertiser access to the ad accounts
Check that your Facebook Business Manager account is properly set up
Verify your account isn't restricted by Facebook policies
Try disconnecting and reconnecting your Facebook account

Missing campaign data

If campaign data is missing:

Verify you selected the correct ad accounts during setup
Check that campaigns have been running for at least 7 days
Ensure you have sufficient spending history for analysis
Verify Facebook Pixel is properly implemented for conversion tracking

ROAS data unavailable

If ROAS data is missing:

Ensure Facebook Pixel or Conversions API is properly set up
Check that conversion events are being tracked correctly
Verify purchase values are being passed to Facebook
Contact support if custom conversion tracking needs configuration