Prerequisites

Google Ads Account - An active Google Ads account with campaign spending history

Campaign Data - At least 30 days of campaign performance data for optimization insights

Conversion Tracking - Google Ads conversion tracking or Google Analytics goals properly configured

Account Access - Admin or Standard access to your Google Ads account

Connection Methods

Google OAuth

Secure connection using Google's OAuth system with read-only access to your campaign data.

Google Ads API

Direct API connection for advanced users with custom reporting needs.

Connection Guide

Step 1: Access Google Ads Integration

Navigate to Integrations in Datapad and select Google Ads:

Google Ads connect screen on Datapad UI

Step 2: Authenticate with Google

Click "Connect with Google" and sign in with your Google account:

Google Ads OAuth authentication

Step 3: Select Ad Accounts

Choose which Google Ads accounts you want to analyze:

Google Ads account selection

Required Selections:

Google Account
Google Ads Accounts
Campaign Access Permissions

Datapad only requests read-only access to your Google Ads data and never modifies your campaigns, keywords, or bids.

Example Queries

Here are some example questions you can ask once your Google Ads data is connected:

"Which keywords have the highest conversion rate and should I increase bids?"

"What search terms are wasting budget without converting?"

"How can I improve my quality scores to reduce cost per click?"

"Which campaigns should get more budget based on performance?"

"What negative keywords should I add to improve targeting?"

"How does my performance compare across different match types?"

💬 PPC Optimization Tips

Focus on conversion value rather than just clicks for better ROI

Ask about search query reports to find new keyword opportunities

Request audience performance analysis for demographic targeting

Compare performance across different device types and locations

Behind the Scenes

Datapad connects to the Google Ads API to fetch your campaign performance data, keyword metrics, and conversion tracking information. Our AI analyzes bidding strategies, keyword performance, and competition data to provide specific recommendations for improving campaign performance and reducing wasted ad spend.

Troubleshooting

Authorization failed

If Google authorization fails:

Ensure you have admin or standard access to Google Ads accounts
Check that your Google account isn't restricted by organization policies
Verify Google Ads API access is enabled for your account
Try disconnecting and reconnecting your Google account

Missing conversion data

If conversion data is missing:

Verify Google Ads conversion tracking is properly set up
Check that conversion actions are enabled and properly configured
Ensure Google Analytics goals are linked if using GA conversions
Import conversions from your website or CRM if needed

Campaign data incomplete

If campaign data appears incomplete:

Verify you selected all relevant Google Ads accounts
Check that campaigns have been running for sufficient time
Ensure campaigns have enough data for statistical significance
Contact support if specific campaigns or metrics are missing