Prerequisites

LinkedIn Ads Account - An active LinkedIn Campaign Manager account with advertising spend history

Campaign Data - At least 30 days of campaign performance data for B2B optimization insights

Conversion Tracking - LinkedIn Insight Tag properly implemented for ROI and lead quality analysis

Account Access - Admin or Campaign Manager access to your LinkedIn advertising accounts

Connection Methods

LinkedIn Marketing API

Secure connection using LinkedIn's Marketing API with read-only access to campaign performance data.

Campaign Manager Integration

Connect through LinkedIn Campaign Manager for comprehensive advertising analytics.

Connection Guide

Step 1: Access LinkedIn Ads Integration

Navigate to Integrations in Datapad and select LinkedIn Ads:

LinkedIn Ads connect screen on Datapad UI

Step 2: Authenticate with LinkedIn

Click "Connect with LinkedIn" and sign in with your LinkedIn business account:

LinkedIn Ads OAuth authentication

Step 3: Select Ad Accounts

Choose which LinkedIn Ads accounts you want to analyze:

LinkedIn Ads account selection

Required Selections:

LinkedIn Business Account
Ad Accounts to Connect
Campaign Data Access Permissions

Datapad only requests read-only access to your LinkedIn Ads data and never modifies your campaigns, budgets, or targeting settings.

Example Queries

Here are some example questions you can ask once your LinkedIn Ads data is connected:

"Which job titles and industries are converting best for our B2B campaigns?"

"How does our cost per lead vary by company size and professional seniority?"

"Which LinkedIn ad formats generate the highest quality B2B leads?"

"What professional audiences should we scale and which should we pause?"

"How do our B2B conversion rates compare across different campaign objectives?"

"Which targeting combinations drive the lowest cost per qualified lead?"

💬 B2B Advertising Tips

Focus on lead quality and lifetime value rather than just cost per click

Ask about professional audience overlap to avoid competing against yourself

Request company size analysis for better B2B targeting strategies

Use job function insights to refine your ideal customer profile

Behind the Scenes

Datapad connects to the LinkedIn Marketing API to fetch your campaign performance data, audience insights, and conversion tracking information. Our AI analyzes B2B buying patterns, professional audience performance, and lead quality metrics to provide specific recommendations for optimizing LinkedIn campaigns to generate qualified business leads at scale.

Troubleshooting

Authorization failed

If LinkedIn Ads authorization fails:

Ensure you have admin or campaign manager access to the ad accounts
Check that your LinkedIn account has access to Campaign Manager
Verify your business account complies with LinkedIn's advertising policies
Try disconnecting and reconnecting through LinkedIn Campaign Manager

Missing campaign data

If campaign data is missing:

Verify you selected the correct ad accounts during setup
Check that campaigns have been running for sufficient time
Ensure campaigns have adequate spend for statistical significance
Confirm LinkedIn Insight Tag is properly implemented for conversion tracking

Conversion tracking issues

If conversion data is incomplete:

Verify LinkedIn Insight Tag is installed correctly on your website
Check that conversion events are properly configured in Campaign Manager
Ensure conversion values and lead scoring are being tracked
Contact support if B2B lead quality data appears missing