Some of the best AI tools for marketing for you to try this year are Datapad, HubSpot, SproutSocial, 6Sense, Zapier, Metadata, Vimeo, Howler AI, and Canva.
In this article, we walk you through the selection criteria for AI marketing tools and talk about the products – their features, pros and cons, and pricing.
From an analytical point of view, AI tools can draw their limitations. Here are a few factors to consider before investing in an AI tool for marketing.
Marketers are using AI tools in several ways, such as:
And much more...
Make sure your marketing tool surfaces an AI model that can identify patterns in the data, learn from observations, and assist in a variety of use cases.
AI hallucinations are infrequent but constant. You can look for user reviews on G2, Capterra, and expert-driven articles to figure out AI tools for marketing with quality output.
Either that or look for AI tools with a supervised learning model. It allows the algorithm to learn from past mistakes, and operators can correct these predictions until the algorithm achieves a high level of performance and accuracy.
Look for AI marketing tools that can automate mundane and repetitive marketing tasks. This will speed up workflows for email marketing, social media posting, content marketing, and more processes and free up your team for strategic planning.
Every business grows at its pace, and every expansion requires more resources. It’s essential to choose an AI tool that can scale as your business expands.
Look for tools that offer scalability and customization options. It will allow you to tailor the tool to fit your specific marketing strategies and objectives.
Datapad offers a powerful solution for tracking essential metrics through visually appealing dashboards. Its standout feature is its user-friendly interface, which allows you and your team to track KPIs without technical skills.
Designed specifically for agencies, Datapad simplifies the onboarding process for new clients with one-click templates and enables the sharing of performance reports via read-only links.
The AI insights tool lets anyone detect anomalies in their data and provides actionable to-do items to increase performance.
Datapad’s AI looks through all your data and metrics regularly. It then performs statistical analysis and comes up with important insights (week over week, changes, trends, anomalies, etc.). The end result is an AI-generated graph for every analysis that Datapad does, which you can send over Slack or email to your clients or teammates.
The AI also lets you view all your key events on a timeline, combine data from all sources, and create an overarching analysis to tell you how your business is performing.
You can click through any insights AI gives to dive deeper into the dashboard.
With Datapad’s AI assistant, you can:
Ad-hoc analysis lets you interact with any chart or data point on your mission control dashboard. You can do so by:
Datapad has a free tier that includes 1 dashboard. If you want more, you can upgrade to the $30 Standard Plan, which includes 3 dashboards and scales with your usage. Datapad also offers a Business Plan tailored for agencies and includes dedicated customer support.
We are now offering an early bird discount to all users, so it's a great time to sign up and give Datapad a spin.
✅ Let’s you import KPIs from unlimited data sources in the free plan.
✅ Lets you subscribe to dashboards to get daily highlights.
❌ Variety of charts and graphs selection can be widened.
HubSpot’s Marketing Hub is a marketing automation software that helps you generate leads and automate marketing. It also helps you plan, create, and share personalized campaigns, track performance with custom reports, and grow your business.
HubSpot marketing software offers a free version with email marketing, form builder, ad management, and more. It also has three premium plans:
✅ Invests heavily in educating its users through extensive online resources, blogs, and other resources.
✅ Automated lead generation process and robust analytics for real-time campaign performance measurement.
❌ Customization can be a challenge for users just starting with HubSpot.
SproutSocial offers AI-powered social tools to amplify brand presence across digital channels. It helps marketing and customer service teams automate manual tasks in engagement, publishing, analytics, and social listening.
SproutSocial provides a 30-day free trial with all premium features. Other than that, it has four premium offerings:
✅ Easy to use and set up.
✅ AI-powered social listening and sentimental analysis are a big plus for marketers.
❌ It doesn’t pull YouTube comments into the inbox, which may require you to manage comments on YouTube manually.
6Sense is an advanced Account-Based Marketing (ABM) platform powered by Revenue AI. It helps B2B brands and marketers stay put to modern-day marketing practices and is trusted by the likes of Sage, Okta, Qlik, SAP, and more.
6Sense doesn’t reveal its pricing on the official website. You can book a demo and then ask its customer support team for a tailored plan.
✅ Excellent at intent-driven audience segmentation and personalized targeting.
✅ Integrates seamlessly with our CRM and outreach tool.
❌ At times, the user journey is visible, but the contact details (including name) stay anonymous, which ‘zeroes’ the analysis.
Zapier is a no-code automation builder that helps you integrate and automate marketing processes between thousands of apps. It enables you to build custom workflows that streamline your marketing campaigns and eliminate repetitive tasks—all without writing a single line of code.
Zapier offers a free version to automate basic workflows with 100 tasks per month. Other than that, it has three premium plans:
✅ Offers an extensive gallery of AI templates, triggers, and action elements.
✅ Well-integrated with thousands of marketing platforms, fostering remarkable synergy and automation between apps.
❌ Although good for automating workflows, Zapier isn’t suitable for data analysis and visualization.
Metadata is a B2B digital marketing solution that uses AI to automate tasks like audience building, managing multi-channel campaigns, and optimizing them for profitability.
Metadata offers a 30-day risk-free trial. After which, you can choose from its paid tiers:
✅ Excellent at running optimized, budget-friendly marketing campaigns.
✅ Has an extensive database of millions of B2B customer profiles.
❌ The lead quality and volume on Facebook don’t meet users’ expectations.
Vimeo is AI-powered video editing software. In the growing culture of video marketing, Vimeo assists in capturing, editing, and publishing eye-catching, branded videos on your website, social media, or email.
Vimeo offers a generous free version to record, edit, and share marketing videos at a basic level. For advanced AI and analytics features, you can choose from its paid plans:
✅ Built-in video analytics allow for easy performance tracking.
✅ Allows free hosting of marketing videos to Vimeo’s global user base.
❌ Limits features and functions to video marketing.
Howler AI is an AI-powered outreach tool that helps marketers streamline the PR process with hyper-targeted outreach and improve chances of getting featured in publications and relevant media outlets.
Howler AI has a simple, scalable, one-off monthly pricing at $8000, perfect for marketing teams and agencies looking to promote their product or services in renowned media outlets.
✅ Automates the entire outreach process—from generating pitches to cherry-picking journalists.
✅ Offers comprehensive reports on reachouts and outcomes like open and click rates.
❌ Users find most ‘PR’ opportunities to be paid, and there’s a lack of transparency in reachouts.
Canva is a digital design and visual communication platform. It recently incorporated impressive AI capabilities to enhance the graphic design and editing process for marketers.
Canva is free to use to create standard marketing designs with ease. For advanced functions, like background remover and access to premium design elements, you can choose from its paid plans, as follows:
✅ Has an extensive range of templates, styles, and design elements
✅ Integrates with Open AI’s ChatGPT and DALL-E models to convert text to images or videos.
❌ Most design elements and AI features are hidden behind a paywall
For any business, it’s essential to leverage a marketing tool for any process. Be it making a video, tracking marketing data, or creating automated workflows.
With the software that leverages AI for marketing, you can automate manual processes, tap into marketing data, and identify certain trends and patterns.
If you or your team don’t have the time to try every product on our list, sign up for Datapad, import your KPIs, and create stunning dashboards for you and your team.
